University of Southern California/Los Angeles General Medical Center (USC/LA General)

The USC Center for Public Relations (CPR) mission is to connect corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it. Our university faculty and USC CPR board members do this by examining current strategies; forecasting future trends; and providing meaningful insight and feedback to students and to help shape the department’s curriculum. We publish the annual Global Communication Report, a survey of the public relations industry, and the Relevance Report, a collection of essays and trend pieces from industry leaders and USC academics. The CPR also hosts USC Annenberg’s Kenneth Owler Smith Symposium each spring, the largest gathering of PR professionals in Southern California annually since its founding in 1991. Our podcast series, #PRFuture, features industry guests who provide insight into the future of the business.