Cookie Policy — MatchPath

What Cookies Are

Cookies are small text files a site stores in your browser. We also use related technologies — local storage and tag managers — under the same banner. Together they let us keep you signed in, remember your privacy choice, and, only with your permission, measure how the catalog is used.

Consent Mode v2

MatchPath runs Google Consent Mode v2, managed by c15t. What you see depends on where you are. In the EU, EEA, and UK, every storage signal starts at denied — no analytics or advertising cookies are set until you choose — and a banner lets you Accept All or Reject All. Rejecting keeps everything but strictly necessary cookies off; tags still load in a cookieless, non-identifying mode so totals stay roughly accurate. Outside those regions, analytics is granted by default and no banner appears, though you can still change your choice below.

Signed-in members are not shown the banner — analytics is enabled for your session — and you can withdraw consent at any time from this page. The two categories below, analytics and advertising, each map to the Google signals listed.

Cookie Categories

Strictly Necessary

Always active

Required for the site to function — keeping you signed in, remembering your consent choice, and protecting against fraud. These do not require consent and cannot be switched off.

Set by: Session and security cookies (Better Auth), consent preference

Analytics

Consent-gated

Helps us understand which pages get used so we can improve the catalog. In the EU, EEA, and UK, set only after you accept; elsewhere on by default until you reject.

analytics_storage: Stores analytics identifiers, such as a session ID.

Set by: Google Analytics 4 via Google Tag Manager

Advertising

Consent-gated

Measures which ads bring applicants to MatchPath. Gated the same way as analytics — denied until you accept in the EU, EEA, and UK.

ad_storage: Stores advertising identifiers.
ad_user_data: Permits sending user data to Google for advertising.
ad_personalization: Permits personalized (remarketing) advertising.

Set by: Meta pixel and Conversions API, via Google Tag Manager

Tools We Use

Analytics runs through Google Tag Manager, which forwards events to Google Analytics 4. The tag manager is also the bridge for our Meta advertising tags, which fire only with advertising consent.

We also report conversions to Meta from our own servers, so that a sign-up or subscription can be matched to the ad that led to it. Those reports carry an advertising click identifier, the plan purchased and its price — never your name, email address, phone number, or anything about your health. If you start a conversation with us on WhatsApp from one of our ads, that conversation is governed by WhatsApp’s own terms rather than by the choices on this page, and we delete the record linking it to that ad once the campaign measurement window has passed.

Change Your Choices

You can withdraw or update your consent at any time. The button below re-opens the preferences dialog so you can review and change your choice. You can also block or delete cookies in your browser settings, though strictly necessary cookies may need to be reset for the site to work.

More Information

This policy sits alongside our Privacy Policy, which explains the data we collect and your rights over it. Questions about cookies or consent can go to privacy@matchpath.app.